Agenda
Speaker
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2. European Internal Communications Web Conference

Digital Internal Communications

Our second European web conference focusses on the developments of internal communications not only in the context of the corona virus crisis, but also with regard to issues such as digitalisation, social intranets and collaboration in general. 

To answer these questions and topics, we bring together speakers from different countries.

Your benefits:

Best practice cases

Q&A sessions

Live polls during sessions

Conference live and on-demand

Organisation and coordination

Désirée Böhm
Tel.: +49 (0) 30 479 89 789
Mail: desiree.boehm@scmonline.de

Event location of the 2. European Internal Communications Conference

The conference takes place online via GoToWebinar.

Digital Internal Communications

New situations require innovative solutions!

With our impulse webinars, we offer you high quality events on a digital level.

Webinar sessions, panel discussions and keynote speeches provide insights into various issues currently driving internal communication.

Since each session stands on its own, you are free to follow individual webinars.

What to expect

You will learn from communication experts and receive useful tools for your daily work within the frame of the coronavirus crisis. We invite you to reflect on your own work and find some inspiration for your current projects and communication strategies!

Can’t make the live event? Purchase our video recordings later!

Reasons to participate

Gather some new insights and reflect on your own work

Benefit from our experienced speakers

Take part in Q&A sessions and live polls

Agenda

Share and communicate: #epICom

Tuesday,

December 1st

11.00 am – 11.30 am

Opening Keynote: Internal Communication Values

Why speed, simplicity, cost consciousness, authenticity and most importantly action, are critical if you want to engage, activate and inspire a large and diverse global work force.

Speaker: Guy Britt (IKEA)

>>> Register here

11.45 am – 12.15 pm

Best Practice: Digital communications: the new normal

Points of discussion:

  • Engaging with the employees in times of social distancing
  • Humanizing digital communications
  • Leveraging synergies between internal and external communications

Speaker: Julia Ortega (BBVA Microfinance Foundation)

>>> Register here

12.30 pm  – 1.15 pm

Insights: Clients do not come first. Employees come first

Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients. – Richard Branson once said. We will look at how the employee experience makes the customer experience possible in the first place.
  • An individual employee experience will become an elementary component of this.
  • In order to survive in the future “War for Talent”, new paths must be taken.
  • Not only Covid-19 makes the use of digital tools more important than ever.

Speaker: Jan-Eike Rosenthal (COYO)

>>> Register here

1.30 pm – 2.00 pm

You always wanted to discover COYO “live”? Now you have the chance!

We’ll show you how to take your internal communication to the next level with our Social Intranet and employee app. Improve the interaction among your employees and accelerate the flow of information throughout the company. Join us on a journey through the most beautiful user interface a communication platform can have.

Speaker: Jan Marius Marquardt (COYO)

>>> Register here

2.15 pm – 2.45 pm

Best Practice: Forward – the Ferrero Digital Workplace

  • A new way to implement a digital workplace for the entire population
  • The Ferrero way to implement the employee experience
  • A combined solution to foster the new ways of working

Speaker: Sara Martinotti (Ferrero)

>>> Register here

3.00 pm – 3.45 pm

Insights: Mastering your Internal Communication measurement in five practical steps

In this session, we will cover some practical steps to help you get started in measuring your internal communications. We will also cover why IC measurement is important and the IC friendly tools/models that will help. 

Speaker: Advita Patel (CommsRebel)

>>> Register here

3.00 pm – 3.45 pm

Insights: Digital internal communications and COVID-19: Don’t throw the baby out with the bathwater.

This insight-session will help participants

  • Understand why digital needs to be kept in context when considering internal communications
  • Deliver more human internal communications by considering digital and employees in parallel
  • Appreciate why nurturing a human connection and a sense of belonging should be embraced when using digital internal communications
  • Acknowledge the importance of employees’ feelings when implementing digital internal communications
  • Make digital feel more relevant to employees and so facilitate adoption by crafting engaging use case-based stories
  • Realise that humour can play an important role during times of COVID-19

Speaker: Dr. Darren Coleman (Wavelength Marketing)

>>> Register here

4.00 – 4.45 pm

Insights: Internal communications in a remote world

  • Covid-19 – internal communications in a remote world – how companies have recalibrated their internal communication to respond to the pandemic
  • The tools they are using to reach their employees
  • Messaging and development of content
  • Use of media – digital platforms & intranet
  • Examples of good engagement

Speaker: Nigel Heneghan (Heneghan)

>>> Register here

4.00 – 4.45 pm

Insights: Staying on track – effective internal communications content planning

This session will provide attendees with practical methods for effective content planning

  • Learnings from other communication disciplines
  • Running an internal comms content planner alongside external activity
  • Internal and external factors – distractions or additional value
  • Questions to ask before you begin writing your content

Speaker: Dan Holden (Horizon Comms)

>>> Register here

Speaker

Advita Patel

Managing Director, CommsRebel

 

Advita is the Managing Director of CommsRebel, an internal communication and employee experience consultancy based in Manchester, U.K. She’s also the co-founder of A Leader Like Me, a subscription service helping women from minority groups succeed in their leadership roles.

CommsRebel encourages businesses to take the leap and revolutionise the way they communicate within their organisation by using effective measurement techniques and creative tools. Advita is also a qualified coach/mentor and works with teams and individuals to help them achieve their goals and build confidence.

Advita is a chartered PR practitioner, a Board Director and a fellow of the Chartered Institute of Public Relations.

Dan Holden

Dan Holden

Founder, Horizon Comms

 

Dan Holden is a CIPR Chartered PR practitioner with a dedication to internal communications. He’s the founder of Horizon Comms, an in-house communications practitioner and an active member of the CIPR subgroup, CIPR Inside and IOIC FutureNet committee.

Having experienced in his early career the frustrations of being a remote worker himself he’s spent his internal comms career to date working within organisations who need to communicate effectively with their remote based colleagues.

One challenge that he had to overcome in his early career was knowing where to go for help and advice, so he decided to do something about it and launched Horizon Comms. Through sharing practical content, resources and signposting to other sources of information Horizon Comms has grown to offer support and development to junior communication professionals.

Dr. Darren Coleman

Managing Consultant, Wavelength Marketing Ltd

 

Darren has over 20 years’ brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands drive growth and retain relevance through brand experiences. Given his services brand focus, a large part of Darren’s work focuses on internal brand communications and employee brand engagement. BUPA, Dubai Bank, Maybank, Johnson & Johnson, Orange and Enterprise Lithuania are amongst the brands he has helped.
Darren holds a PhD in B2B services brand marketing and is the founder of Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through brand experiences. Darren is the author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance which has been translated into Korean (2020) and will be launched in Mandarin (simplified) during 2020. The first chapter of Building Brand Experiences can be downloaded here. Darren is the Honorary Consul for Lithuania in is home city of Birmingham, UK.
In his spare time Darren enjoys spending time with his wife and young family, playing tennis, motor boating, socialising, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are far more enjoyable than others.
Darren tweets @onthewavelength, blogs here and his LinkedIn profile can be viewed here.

Speaker Guy Britt

Guy Britt

Global Internal Communication, IKEA

 

IKEA (Ingka Group) has over 170,000 employees in 31 countries. Guy Britt is responsible for IKEA’s global internal communication and has the whole world as his field of work.
Jan-Eike Rosenthal

Jan-Eike Rosenthal

Product Marketing Manager, COYO

 

Jan-Eike knows the Internet since the beginning of the millennium and has more than ten years of digital marketing experience. Since the beginning of 2020, he has been able to combine his two passions of marketing and product development as Product Marketing Manager at the SaaS company COYO. As a decent product marketing manager, he also probes the digital zeitgeist, the market and the competition at regular intervals and provides the rest of the company with insights.
Jan Marius Marquardt

Jan Marius Marquardt

CEO & Founder, COYO

 

Jan Marius Marquardt is founder and CEO of the Hamburg-based digital company COYO, one of the leading social intranet providers. COYO is Jan’s passion, which he already dedicated himself to during his studies. Initially he worked as an SAP consultant alongside his studies. This was the first time he came into contact with classic business software and realized that it was very often not oriented towards the needs of the users. He wanted to change this state of affairs, so he founded the company in 2010 at the age of only 21 and even dropped out of his studies to do so. In 2012 the social intranet COYO was born. Today, more than 140 employees support him in his mission to give companies a digital home.

Julia Ortega

Internal Communications Manager, BBVA Microfinance Foundation

 

Julia Ortega leads the internal communications strategy at the BBVA Microfinance Foundation, based in Madrid. She coordinates the strategy with internal stakeholders, including the Talent & Culture department, the Communications teams in the 6 microfinance institutions in five Latin American countries owned by the Foundation, as well as with BBVA. Being part of the Communications and External Relations department, allows her to create synergies between both external and internal communications. Julia has a degree in Journalism and PR, and is currently an MBA candidate at IE Business School.

Nigel Heneghan

Nigel Heneghan

Managing Director – Heneghan www.heneghan.ie

 

As Managing Director of Heneghan, Nigel provides strategic communications counsel to a number of leading national and international clients and is widely recognised within business circles, as one of the country’s foremost corporate communications advisers. He specialises in corporate and financial public relations and crisis management. Before joining the agency in 1990 as a founder director, he worked in London and the Middle East. Nigel is a former president of The Public Relations Institute of Ireland and a former Chairman of the Public Relations Consultants Association. He is a Government-appointed member of the Compliance Committee of the Broadcasting Authority of Ireland. He serves on the Board of Community Creations CLG, which operates www.SpunOut.ie.

Sara Martinotti, Ferrero

Sara Martinotti

Head of Group Internal Communication, Ferrero

 

Sara is Head of Group Internal Communication for Ferrero Group where she turns business objectives into communications strategies and develops and manages the process and people to execute them. She has a track record of managing and mediating disparate stakeholder priorities across geography and function. Sara was previously a Senior Business Consultant at Deloitte and has been at Ferrero for 14 years.

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