Darren has over 20 years’ brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands drive growth and retain relevance through brand experiences. Given his services brand focus, a large part of Darren’s work focuses on internal brand communications and employee brand engagement. BUPA, Dubai Bank, Maybank, Johnson & Johnson, Orange and Enterprise Lithuania are amongst the brands he has helped.
Darren holds a PhD in B2B services brand marketing and is the founder of Wavelength Marketing. Wavelength specialises in helping services brands retain relevance through brand experiences. Darren is the author of Building Brand Experiences: A Practical Guide to Retaining Brand Relevance which has been translated into Korean (2020) and will be launched in Mandarin (simplified) during 2020. The first chapter of Building Brand Experiences can be downloaded here. Darren is the Honorary Consul for Lithuania in is home city of Birmingham, UK.
In his spare time Darren enjoys spending time with his wife and young family, playing tennis, motor boating, socialising, scuba diving, snoozing in his Mexican hammock, yoga and watching Birmingham City Football Club. Granted, some are far more enjoyable than others.
Darren tweets @onthewavelength
, blogs here
and his LinkedIn profile can be viewed here