1st European Internal Communications Web Conference

The “New Normal” of Internal Comms

Our first European web conference will focus on current developments in internal communications within the frame of the coronavirus crisis – from global shutdown through gradual loosening of restrictions to a “new normal.”

Which changes have already occurred, which changes are yet to come? How have companies been dealing with the situation? What needs have they been facing?

These are the questions we’re addressing at our web conference


Your benefits:

Discussion panels with experts from renowned companies

Best practice cases

Q&A sessions

Live polls during sessions

Conference live and on-demand

Organisation and coordination

Désirée Böhm
Tel.: +49 (0) 30 479 89 789

Event location of the first European Internal Communications Conference

The conference takes place online via GoToWebinar.

The “New Normal” of Internal Comms

New situations require innovative solutions!

With our impulse webinars, we offer you high quality events on a digital level.

Webinar sessions, panel discussions and keynote speeches provide insights into various issues currently driving internal communication.

Since each session stands on its own, you are free to follow individual webinars.

What to expect

You will learn from communication experts and receive useful tools for your daily work within the frame of the coronavirus crisis. We invite you to reflect on your own work and find some inspiration for your current projects and communication strategies!

Can’t make the live event? Purchase our video recordings later!

Reasons to participate

Gather some new insights and reflect on your own work

Benefit from our experienced speakers

Take part in Q&A sessions and live polls


Share and communicate: #epICom


July 14th

 11.00 am – 11.30 am

Panel discussion

Experts from renowned companies will discuss current developments in the course of the Corona crisis. On the basis of different statements, the following aspects will be addressed:

  • Which changes have already occurred, which changes are yet to come?
  • How have companies been dealing with the situation?
  • What needs have they been facing?

With Julia Ortega (BBVA Microfinance Foundation), Saskia Dejonghe (Base Consulting), Cordula Schellenberger (LumApps), Francisco Lalanne (Trivago), Jan Marius Marquardt (COYO) and Désirée Böhm (EPICOM)


11.45 am – 12.15 pm

Best Practice Henkel: Cha(lle)nge Internal Communications in times of crisis*

Content table:

  • Crisis communications starts at the top
  • Dialog, transparency, open-mind and involving attitude are key
  • Get digitally connected and stay relevant
  • How to get from crisis mode to a better normal
  • Facing the new (virtual) reality
  • There is always hope

Speaker: Birgit Ziesche, Henkel

*Due to privacy reasons, this web session is not available on-demand.

12.30 pm  – 1.00 pm

Insights: The strategic role of Internal Comms: new way of working after crisis

Real examples from our customers

Speaker: Cordula Schellenberger

12.30 pm  – 1.00 pm

Insights: Is your communication culture ready for the “new normal”?

Put to test how well your company is prepared for the ongoing changes in internal communication. Based on the results of this workshop, latest studies and best practice cases from our clients, we want to give valuable recommendations how to succeed in tomorrow’s communication culture.

  • On which level is your internal communication today?
  • How well are you prepared for the future?
  • Which recommendations can we give based on your current situation?

Speaker: Robert Katzmann, COYO

 1.15 pm – 1.45 pm

Live Check LumApps

In this session you will learn everything about the software solution LumApps. You will get exclusive insights into the usage and integration. As employee communication platform LumApps is suitable for use in small to large companies.

In a Q&A session you have the opportunity to ask questions.

Fact-Sheet LumApps

Speaker: Andrew Thomas

1.15 pm – 1.45 pm

Live Check COYO

In this session you will learn everything about the software solution COYO. You will get exclusive insights into the usage and integration. As a social intranet, employee app, team messaging and digital workplace, COYO is suitable for use in small to large companies.

In a Q&A session you have the opportunity to ask questions.

Fact-Sheet COYO

Speaker: Robert Katzmann

2.00 pm – 2.30 pm

Best Practice Radisson Hotel Group: Communicating with the workforce of the future, today

COVID-19 has only accelerated certain trends that were here to stay:

  • digitalization,
  • working in a remote environment
  • or the relevance of employee engagement.

In this environment, communication becomes key to effectively vehiculate the company culture, keep employees informed but also engaged, and create the competitive advantage that will make your team members relate to your values. What will the future hold for communicators and how can we better adapt to that?

Speaker: Belén Presas Mata, Radisson Hotel Group

2.45 pm – 3.15 pm

Insights: How to craft engaging brand values: Data-driven insights and practical advice

This session will help participants

  • Understand why brand values are particularly important during this time of Coronavirus
  • Understand the five characteristics of great brand values
  • Adopt a data-driven approach to brand values that will engage the c-suite
  • Identify brand values that drive organisational performance
  • Craft brand values that will resonate with employees and external stakeholders
  • Use brand values to galvanise their organisation during these turbulent times.

Speaker: Dr. Darren Coleman, Wavelength Marketing

2.45 pm – 3.15 pm

Insights: Tips to effectively communicate the reboarding after corona

Now rules and regulations to prevent the corona virus from spreading are slowly lifted, it is time for organizations to think about how to return to the workplace. Effective communication is key during this period. During this session we will share a set of hands-on tips that allow you to effectively communicate a safe and healthy return to the workplace.

In this presentation we will share:

  • the key steps to prepare an effective reboarding after corona
  • hands-on tips to effectively communicate safety, hygiene and social distancing measures
  • best practices on how to communicate with both colleagues working from home and colleagues working in the office, warehouse or factory

Speaker: Camiel van Asch, MediaMyne

3.30 – 4.00 pm

Best Practice Trivago: Communication as a business partner

  • Communication in times of crisis or in times of corona: how much to share? How to engage employees?
  • Adapting quickly to the new normal: remote work, strategy, keeping it engaging
  • Company Culture: how the new social distance measures and remote set up threatens our culture

Speaker: Francisco Lalanne, Trivago

4.15 – 4.45 pm

Best Practice Philips: Staying connected

  • The chaos of lockdown
  • Creating togetherness and why it is more needed than ever
  • How we do it

Speaker: Saskia Dejonghe, Base Consulting


Belén Presas

Global HR Strategic Planning & Internal Communications Manager, Radisson Hotel Group

Belen Presas is a Communications & HR professional, currently working at Radisson Hotel Group as Global HR Strategic Planning & Internal Communications Manager. She makes it her mission to conceptualize ideas into words people can connect with, break down big challenges into small manageable tasks and daily experiment and strategize to do a better job for her company & the community she lives in. Belen counts with a Master’s Degree in International Relations from New York University (NYU), where she completed her post-graduate studies after being awarded a scholarship by the Spanish Social Foundation Barrié de la Maza.

Prior to joining Radisson Hotel Group, Belen was based in New York working as researcher at Pioneer Academics and, previously, as press officer at the Permanent Mission of Spain to the United Nations. Belen enjoys travelling, meeting new cultures and is always excited about new challenges.

Birgit Ziesche

CVP Internal Communications, Henkel

Birgit Ziesche is heading global Internal Communications at Henkel. In this role she is responsible for developing communication strategies for change and transformation processes with a strong focus on leadership, digitalization and culture. The internal communications team is in charge of designing and managing the contents for all internal channels, developing global internal campaigns, producing material for digital and social (e.g. videos, podcasts, infographics), running interactive events and engaging employees around relevant topics.

She studied economics as well as social and business communications and has extensive experience in all areas of corporate communications in different industries.

Camiel van Asch

Managing Director, MediaMyne

Camiel is an experienced internal communications enthusiast. His favorite topic? How to make internal communications more effective and more fun.

He is the ideal sparring partner for our customers as he loves to exchange best practices on how to improve and digitize internal communications.

Cordula Schellenberger


Dr. Darren Coleman

Founder of Wavelength Marketing

Darren has over 20 years’ brand marketing experience spanning Europe, the Middle East, South East Asia and Japan. He specialises in helping services brands drive growth and retain relevance through brand experiences. Given his services brand focus, a large part of Darren’s work focuses on internal brand communications and employee brand engagement. BUPA, Dubai Bank, Maybank, Johnson & Johnson, Orange, Enterprise Lithuania and Saudi Telecom Company are amongst the brands he has helped.

Jan Marius Marquardt

Founder & CEO COYO

Jan Marius Marquardt is founder and CEO of the Hamburg-based digital company COYO, one of the leading social intranet providers. COYO is Jan’s passion, which he already dedicated himself to during his studies. Initially he worked as an SAP consultant alongside his studies. This was the first time he came into contact with classic business software and realized that it was very often not oriented towards the needs of the users. He wanted to change this state of affairs, so he founded the company in 2010 at the age of only 21 and even dropped out of his studies to do so. In 2012 the social intranet COYO was born. Today, more than 120 employees support him in his mission to give companies a digital home.

Julia Ortega

Internal Communications Manager, BBVA Microfinance Foundation

Julia Ortega leads the internal communications strategy at the BBVA Microfinance Foundation, based in Madrid. She coordinates the strategy with internal stakeholders, including the Talent & Culture department, the Communications teams in the 6 microfinance institutions in five Latin American countries owned by the Foundation, as well as with BBVA. Being part of the Communications and External Relations department, allows her to create synergies between both external and internal communications. Julia has a degree in Journalism and PR, and is currently an MBA candidate at IE Business School.

Francisco Lalanne

Internal Communications Manager, Trivago

Francisco is a PR & Communication professional with +10 years’ experience in large corporations. He has worked in different communication areas such as: corporate, PR & branding, event planning, and internal communication, which is his current focus area at trivago. He has a strong experience unifying different stakeholders across the organization, fostering transparency and fostering communication between management and employees sothat they can have fruitful and valuable discussions. He had always worked very close to HR topics, that is why we has experience with crisis management, leadership communication, talent development, corporate culture, and diversity.

Robert Katzmann

Sales Development Manager, COYO

Robert has more than ten years of sales experience in B2C- as well as in the B2B-business. Since the beginning of the year 2020 he owns the role of a Sales Development Manager at the SaaS company COYO, where he is responsible for inspiring companies to improve their internal communication by upgrading to a Social Intranet. He gives insights and advice how to make the environment “Social Intranet and employee-app” becoming a success.

Saskia Dejonghe

Internal Communications Consultant, Base Consulting

Saskia is an international communications & change expert with experience in both global agencies and multinationals, who has worked and lived in Brussels, London, Singapore, and Amsterdam. She has extensive, multi-sector experience in Change & Transformation, Corporate reputation, Employee Engagement and Leadership development coaching & training. Her professional experience expands across many industries like FMCG, Retail, Healthcare, Finance, Transport, Automotive, NGO, Travel & Leisure and Culture.


Video on demand: access the webinar recordings any time after the conference for just 190 € plus VAT

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